- 28 August 2018 17:33
What Next For Programmatic Video Market?
Automated real-time buying and selling of video ads is a programmatic video. Programmatic video supports media buying decision-making processes for specific audiences and demographics. Programmatic video is deployed using the online display, social media ads, artificial intelligence (AI) and real-time bidding (RTB) for mobile and video campaigns and is expanding into the traditional TV advertising market.
Growing Internet users, rising smartphone adoption rates and end-user online shopping preferences are key drivers of the global programmatic video market. In addition, the development of Internet-based devices, network technologies and the availability of multiple advertising platforms are some other factors that are expected to drive growth of the global programmatic video market during the forecast period.
Security and privacy, however, are a major factor impeding the growth of the global programmatic video market. In addition, unreliable and fraudulent information sources that increase fraudulent activity are expected to curb the growth of the global programmatic video market. Also, the lack of transparency in the global programmatic video market hampers the growth of the global programmable video market during the forecast period.
Global Programmable Video markets are categorized by video type, industry vertical, and region.