- 19 March 2019 23:00
Increasing Adoption of Bluetooth Beacons Owing to their Cost-Effectiveness is the Key Factors Driving Growth of the Global Bluetooth Beacons Market
Bluetooth beacons are small Bluetooth devices that broadcast radio signals, which contain advertisements in small packets of data. Bluetooth beacons follow a standard set of Bluetooth protocols and are compatible with any Bluetooth device. Also, Bluetooth beacons come in a variety of form such as small coin cell devices, USB sticks, and generic Bluetooth 4.0 capable USB dongles.
Increasing use of smartphones by individuals across the globe, rising awareness about Bluetooth beacon technology, and growing integration of Bluetooth beacons in point-of-sale (POS) devices, cameras, LED lightening, and digital signage are other factors expected to drive growth of the global Bluetooth Beacons Marketover the forecast period. Also, these devices are compatible with almost all operating systems which is another factor anticipated to aid growth of the global Bluetooth beacons market over the forecast period.
The Bluetooth Beacons Market is segmented on the Basis of Technology, End User and regions. On the basis of Technology, the global market is segmented into iBeacon, AltBeacon, URIBeacon, Eddystone. The iBeacon segment accounts for highest revenue share and is expected to witness significant growth during the forecast period.
On the basis of End User, the global market is segmented into Retail stores, Airports, Museum, Transportation, Building & Infrastructure, Others (Sports, Hospitals, and Schools). The Retail stores segment is expected to account for highest market share in the global market and expected to witness highest growth in terms of revenue during the forecast period.
On the basis of region, the global market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. The market in Asia Pacific accounts for highest share in terms of revenue in the global market. The Asia Pacific market is expected to witness highest growth in terms of revenue over the forecast period.
Key players in the global market include Apple Inc., Estimote, Inc., io, Inc., Gimbal, Inc., BlueCats, Gelo Inc., Blue Sense Networks, Sensorberg GmbH, Onyx Beacon Ltd., Aruba Networks, Inc.