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  • 21 May 2019 10:55

Today Australia, tomorrow the world – 8Squad targets global growth

Business model will be a differentiator and demonstrate there is a better way to scale a business

MELBOURNE, May 21. Dedicated Salesforce consultancy Clouding Around has been acquired by a group of investors and re-launched as 8Squad, whose new Chief Executive Officer, Frank Cuiuli, today announced the company’s global ambitions.

Clouding Around, based in Melbourne, was founded in 2012 by two friends, Michael Miller and Brett Gibson, and built up to a staff of 20.

Frank Cuiuli co-founded customer engagement company Velteo, which was sold to the international consultancy Bluewolf in 2012. He managed Bluewolf and led steady growth in Australia before the company was sold to IBM. Since then he has pursued a passion in health and wellness, and built a specialist rehabilitation business.

“8Squad has employed me as CEO to build and scale the business,” said Frank Cuiuli. “Like most successful small businesses, Clouding Around hit a certain size that required additional investment to continue its growth and expansion plans. Many businesses fail at this point but their team opted to sell, to drive expansion. Staff will keep active positions in the business and founders will maintain a shareholding.”

Cuiuli added: “8Squad is an Australian business with international aspirations. Our business model will be a differentiator and demonstrate there is a better way to scale a business while taking care of its employees’ interest.” Now 8Squad is focused on expanding the team capable of becoming the top Tier 2 Salesforce consultancy in the Australian market. Initial plans are to expand the business into Sydney and Queensland, before tackling the international market.

In conjunction with investing in the Salesforce relationship, 8squad has also signed a partnership agreement with Jitterbit a global leader in the Gartner Magic Quadrant for EiPaaS and API solutions.

About 8Squad

8squad is a boutique salesforce consultancy, focused on digital technology transformation that delivers improved customer and employee experiences for its clients.

About Salesforce

Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit: .

About Jitterbit Jitterbit, the API transformation company, makes it quicker and easier for businesses to exploit data from any source, empowering them to rapidly innovate and make faster, more effective decisions. The Jitterbit API integration platform enables companies to quickly connect SaaS, on-premises, and cloud applications and instantly infuse intelligence into any business process. To learn more, visit and follow @Jitterbiton Twitter.


David Frost, PR Deadlines, for 8Squad. +61.2.7903 9567

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