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  • 28 August 2003 09:41

New SMBS Channel Sales Manager for Avaya South Pacific

- Avaya appoints Cathy Billings Brotherton Channel Sales Manager, Small to Medium Business Solutions (SMBS) for the South Pacific - brings comprehensive range of skills and experience to Avaya’s customers and deliver solutions to SMBs that will increase productivity and reduce costs.

SYDNEY, AUSTRALIA – Avaya Inc. (NYSE:AV), a leading global provider of communications networks and services for businesses, today announced the appointment of Cathy Billings Brotherton as Channel Sales Manager, Small Medium Business Solutions (SMBS) South Pacific. Billings Brotherton brings a comprehensive range of skills and experience to Avaya’s customers in the SMB market. Her experience and knowledge regarding the specific communication needs of SMBs, will assist Avaya in continuing to deliver solutions to SMBs that will increase productivity and reduce costs. Billings Brotherton comes to Avaya from Singapore Telecommunications - Optus, where she was strategic account manager with responsibility for the development of corporate accounts. She has over 13 years experience in the communications industry, previously holding positions at Inter-Tel Technologies, a US based communications company. As Regional Director of Sales at Inter-Tel Technologies Billings Brotherton’s role included specific, long-term focus on SMB customers. “The SMB market requires specific, affordable and low risk solutions that will allow them to grow and remain competitive,” Billings Brotherton said. “It will be my responsibility to work closely with Avaya BusinessPartners to deliver world-class products and applications to SMBs in Australia and New Zealand. According to the latest research data from Frost & Sullivan, Avaya is now Australia’s leader in IP telephony with 36% market share for Q1, 2003. The report, Asia Pacific Enterprise IP Telephony Market – Quarter One, 2003, examines the IP Telephony market in terms of revenues for the first quarter of 2003. The Asia Pacific market, including Japan, is now estimated to be worth US$49.975 million. The Frost & Sullivan report found that a key strategic differentiator for Avaya was its SMB solution, IP Office, which was launched in Australia one year ago. Avaya has traditionally focused on enterprise level customers, acquiring the IP Office solution to specifically target the small to medium business market, a strategy that has paid good dividends.

About Avaya Avaya Inc. designs, builds and manages communications networks for more than 1 million businesses worldwide, including 90 percent of the FORTUNE 500®. Focused on businesses large to small, Avaya is a world leader in secure and reliable Internet Protocol (IP) telephony systems and communications software applications and services. Driving the convergence of voice and data communications with business applications – and distinguished by comprehensive worldwide services –Avaya helps customers leverage existing and new networks to achieve superior business results. For more information visit the Avaya website:

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