- 12 February 2007 09:00
Toshiba to sponsor Rugby World Cup 2007
Following the announcement by the Toshiba Corporation that it will be an ‘Official Sponsor’ of the Rugby World Cup 2007, Toshiba (Australia) Information Systems Division (ISD) proudly announce its local contribution to the sponsorship.
As an Official Sponsor, Toshiba will supply the tournament with a range of electrical products including audio visual equipment, air conditioning systems and cell phones.
Toshiba Information Systems Division decided to additionally contribute to the Official Sponsorship because of the love Australians and New Zealanders have for the sport.
The sponsorship comes at an auspicious time for Toshiba Australia, who this year will align the distribution of its consumer electronics products, such as televisions, DVD and video products, with its mobile computing business. From 1 April 2007, Toshiba Information Systems Division (ISD) will take over the distribution of these products from Castel Electronics Pty. Ltd.
Mark Whittard, general manager, Toshiba Information Systems Division said: “Is fair to say that we are over-the-moon about this sponsorship. It will help us drive into the audio-visual marketplace and build a roadmap for the launch of significant new products. Trends like the transition to widescreen viewing are significantly accelerated with prestigious world sporting events such as this one.”
“And considering how much Aussies and Kiwis love rugby and a good competition, we had to be involved. Go Aussie go!”
Rugby World Cup 2007 will take place from 7th September to 20th October. The majority of the 48 matches will be played in France whilst a few will be held in stadiums in Wales and Scotland.
Notes to editors:
Toshiba’s sponsorship will encompass the following product areas:
- Consumer electronic products: televisions, DVD and video products (excluding DVD discs and/or video tapes), photocopiers, digital copiers (including multi-function printers), fax machines, mobile telephone handset devices
- Air conditioning systems and equipment
- This is a joint sponsorship of Toshiba group companies.
- The Rugby World Cup has become a major world event for the sport since its creation in 1987, and the 48 matches are expected to attract more than two million spectators and three billion TV viewers.
Toshiba’s Information Systems Division (ISD) is a division of Toshiba (Australia) Pty Limited which is a wholly owned subsidiary of Toshiba Corporation, the ninth largest integrated manufacturer of electric and electronic equipment, with around 161,000 employees worldwide, and annual sales of over A$73billion on a consolidated basis. Toshiba is the leader in the Australian notebook market, growing to 24% of the market in Q3 2006 (IDC) and remaining as leader both in market share and revenue. Unique among vendors, Toshiba ISD specialises exclusively in mobile solutions and services. A global reputation for quality has been achieved through an R&D budget roughly equal to Australia’s total expenditure as a country in this area. Since it pioneered the notebook market in 1985, Toshiba ISD has sold more than 1.75 million notebooks in Australia and New Zealand and is this year celebrating its 21st anniversary of providing market leading mobile computing solutions. Toshiba’s Virtual Pressroom: www.isd.toshiba.com.au