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A look at the 2013 Austin, Texas, tech festival in pictures.
South by Southwest Interactive is such a massive technology conference with so much activity and many ideas being thrown around at once that it can be hard to give an overall feel for the Austin, Texas, extravaganza using just words.
Having a familiarity with the technology helps, but at this year's show, which ran March 8-12 and attracted upwards of 40,000 registrants, no single technology, startup or industry issue stood out. For new technologies on the scene, breaking through the noise was tough.
But there were plenty of photographic moments that easily caught our eye. Here are a few of the best.
The SXSW exhibit hall floor.
Suitable Technologies' Beam videoconferencing unit on wheels attracted plenty of attention.
Many companies wooed attendees with music.
Marketers and sponsors, including Nabisco's Oreo, maintained a large presence.
If nothing else, lines were a theme at the show.
Hardware devices, as opposed to software or mobile apps, were big this year.
6th Street in downtown Austin.
Live music at SXSW could be enjoyed from any location.
Ebyline's booth sought to curry favor among attendees via free drinks and beer pong.
Figurines made with MakerBot's 3D printer.
A 3D-printed sculpture.