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Motorola goes a different way with it's new flagship offering.
Everything is automated
The emphasis for the long-awaited Moto X is on customizeability and automation, and on being a phone for the average consumer, not just the serious techie. (Wait, stop, come back!) Here's a quick look at some of the X's high points.
Motorola went somewhat conservative here, opting for a 720p, 4.7-inch screen – despite the use of bigger 1080p displays in recent Android flagships like the Samsung Galaxy S4 and HTC One. It's a fine display, but still in keeping with the more restrained design choices of the Moto X.
Oh, and another thing about the screen...
It's got a feature that lets you see basic information at a glance without having to power it on and off. Handy.
The Moto X is designed to let you use a lot of its functions hands-free, so be prepared to hear a lot of Google Glass-esqe “OK, Google” from users.
Forget where you put the camera app? No problem – simply wiggle your wrist twice and the Moto X immediately switches to camera mode.
Extensive customization (AT&T only)
AT&T's version of the Moto X will be the only one, at launch, to allow users to heavily customize the look and feel of their devices, changing accent colors on the phone's lights, front and back appearance, and more.
(Almost) stock Android
Gone is the extensive and somewhat unpopular Motoblur skin present on many earlier Motorola Android handsets. The new OS is very close to stock Android, and should vary little from carrier to carrier.