Five years ago, Nokia dominated the smartphone market. How quickly things change. But before you sit back and think, ‘that won’t happen to me’, take a look at the competitive environment in which your company operates. Daunting, isn’t it?
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PNC Financial Services is targeting 18- to 24-year-olds with its Virtual Wallet, a mobile and online banking service that is designed for people who are setting up their first bank accounts. Since the service launched in August 2008, PNC is averaging 200 new accounts per day, says Michael Ley, vice president at PNC.