It looks like Zynga, the casual online games developer known for its wildly popular farm simulations, ticking off Facebook, and alleged "lead generation" scams just added another lifeline to its list of audience-expanding deals by cozying up to Yahoo.
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Last week, Activision-Blizzard released a new in-game item for its mega-hit MMO, World of Warcraft. This time out, it was the Celestial Mount and it was the first "usable" virtual pet that the company has sold (your character can ride it). They priced it at a whopping $25.