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  • A brief history of Salesforce.com

    The way the story goes is that Marc Benioff was floating in the sea just off Big Island in his beloved Hawaii during a sabbatical when he thought: why can't buying software be as a simple as Amazon is for consumer goods?

  • Five key takeaways from Salesforce World Tour 2017 Sydney

    Salesforce held its annual World Tour event in Sydney on March 21 at the International Convention Centre. It’s the first time the event has been back in Sydney for three years and it attracted more than 10,000 attendees keen to see what Salesforce had to offer.

  • IBM-Salesforce deal will bring Watson data into applications

    Watson and Einstein are teaming up, and IBM and Salesforce hope the pairing proves as smart as it sounds. The two companies are working together to bring information from IBM systems into Salesforce’s products through a series of integrations announced Monday.

Features about Salesforce.com

Whitepapers about Salesforce.com

  • Competitive Strategy In The Age Of The Customer

    Companies like Amazon.com, Macy’s, and salesforce.com are successful because they are customer-obsessed. Empowered consumers are disrupting every industry, tearing down traditional barriers so that the only sustainable competitive advantage is knowledge of, and engagement with, those customers. Read more to find out how.

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