Implementing an enterprise content management system to facilitate the consolidation of 20 Web sites is stretching the limits of today' software-as-a-service offerings, according to Australian Wool Innovation (AWI), which went down the path of a more traditional, in-house application.
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While IT managers are looking to cut costs during the recession, most aren't looking for savings in Web content management, according to a recent Forrester Research study.
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Today’s customer experience management (CEM) programs require the involvement and collaboration of all key stakeholders within the enterprise. Aberdeen Group believes that two of these stakeholders are the CIO and CMO, and they must be aligned to drive superior customer and corporate value.